Jon Baines Tours an inn-telligence case study

Jon Baines Tours

www.jonbainestours.com.au

The Brief

Jon Baines Tours specialising in cultural, medical study tours, tailor made tours, corporate and golfing tours.

Jon Baines Tours originated in London and opened up their Australian office in 2010. Inn-telligence Australia was appointed to assist with research, program planning, excursions & accommodation sourcing and site inspections for some of their 2012 tours.

Mickey Walker Golf Tour 2012

The program was scheduled for a two centre Singapore and Western Australia Tour. 

Singapore. The Inn-telligence team checked out the wonders of Singapore and put together a
program including accommodation at the Mandarin Oriental Hotel and golf at Sentosa and Tanah
Merah courses. Sightseeing trips included trishaws and bumboats traveling through Singapore’s
rich historical heritage admiring temples and gardens, enjoying the night markets and tea
ceremonies and finishing off with a Singapore Sling at Raffles.

Perth and the Margaret River. Inn-telligence had first-hand knowledge of this area and compiled a
program including golf at the Joondalup Resort and The Vines Golf Courses. Taking a break from the
fairways to enjoy a local tour and river cruise down the Swan River, the group then headed south
taking a scenic drive to the Margaret River Winelands. Based at Basildene Manor, the group
enjoyed some coastal golf, winetasting, lavender farms, olive groves, art galleries and micro-
breweries. The tour ended at Quay West Bunker Bay before departing from Perth.

Sadly at the last minute, the client (for the first time) changed his mind and revised the whole
program to include Hong Kong and New Zealand which did not sell and was eventually cancelled.