London and Partners, formerly Visit London management case study

London and Partners, formerly Visit London

The Brief

London and Partners, formerly known as Visit London, is the official visitor organisation and marketing agency for London. It also houses the official Convention Bureau.

London and Partners’ remit is to promote London as a leisure tourism, business tourism and major event destination. The Business Tourism Sales and Marketing Director for Long Haul Markets participates at AIME (Asia-Pacific Incentive and Meetings Expo) in Melbourne every year and asked Inn-telligence Ltd to provide stand sales support for the duration of the event: 14 - 16 February 2011. This included two evening networking events and two days on the Visit London exhibition stand.


Prospective clients ranged from Tour Operators to PCOs; from Airlines to Associations. The corporate clients represented the major commercial sectors including oil & gas, pharmaceutical, government, motor, finance & insurance, I.T and retail. Enquiries came from Australia and New Zealand, Thailand, Japan, China, Malaysia and India.

The results

AIME is a 2 day event with pre-scheduled hosted buyer appointments. London and Partners’ target was to generate 5 quality event leads. We achieved 15 with an economic benefit value of GBP 1.7 million out of 30 face to face meetings, of which Inn-telligence handled 50%.