Inn-telligence Business Planning services

Business Planning

A Business Plan is one of the most important processes in any business.

Inn-telligence offers a comprehensive planning service to the Hotel Industry.  Most banks require a professional Business Plan before agreeing to provide loans for acquisition or development.

Typically it takes 3 – 4 weeks to undertake the necessary background research, record our findings and provide financial projections and the cost will range from £3,000 – £7,000 + VAT depending on scope, size and location.

1. Executive Summary

  • 1.1 Owner or investor information
  • 1.2 Purpose
  • 1.3 Vision
  • 1.4 Funding

2. Research

  • 2.1 The Hotel Market
  • 2.2 Geographical Analysis
  • 2.3 Current Economic Trends
  • 2.4 Current Financial Performance
  • 2.5 Current Business profile
  • 2.6 Current property condition
  • 2.7 Current legislative compliances
  • 2.8 Current Organisational Structure
  • 2.9 Competition
  • 2.10 Calendar of Events

3. Planning Base

  • 3.1 Risk Assessment
  • 3.2 Planning overview

4. Positioning Strategies

  • 4.1 Image
  • 4.2 Branding
  • 4.3 Operational
  • 4.4 Product – Physical
  • 4.5 Product – Services
  • 4.6 Pricing

5. Sales and Marketing Strategies

  • 5.1 PR
  • 5.2 Sales
  • 5.3 Marketing

6. Human Resource Strategies

  • 6.1 Training
  • 6.2 Organisational Structure

7. Financial projections

8. Conclusions

9. Appendices