Business Planning

"Forward thinking Companies who get to the top of the pile planned for their success"

A Business Plan is one of the most important processes in any business.

Inn-telligence offers a comprehensive planning service to the Hotel Industry.
Most banks require a professional Business Plan before agreeing to provide loans for acquisition or development.

Typically it takes 3 – 4 weeks to undertake the necessary background research, record our findings and provide financial projections and the cost will range from £3,000 - £7,000 + VAT depending on scope, size and location.

Inn-telligence recommends the following structure in order to ensure that potential threats and opportunities are uncovered, and that suitable strategies are developed to maximise potential.

  1. Executive Summary
    1. 1.1 Owner or investor information
    2. 1.2 Purpose
    3. 1.3 Vision
    4. 1.5 Funding
  2. Research
    1. 2.1 The Hotel Market
    2. 2.2 Geographical Analysis
    3. 2.3 Current Economic Trends
    4. 2.4 Current Financial Performance
    5. 2.5 Current Business profile
    6. 2.6 Current property condition
    7. 2.7 Current legislative compliances
    8. 2.8 Current Organisational Structure
    9. 2.9 Competition
    10. 2.10 Calendar of Events
  3. Planning Base
    1. 3.1 Risk Assessment
    2. 3.2 Planning overview
  4. Positioning Strategies
    1. 4.1 Image
    2. 4.2 Branding
    3. 4.3 Operational
    4. 4.4 Product – Physical
    5. 4.5 Product – Services
    6. 4.6 Pricing
  5. Sales and Marketing Strategies
    1. 5.1 PR
    2. 5.2 Sales
    3. 5.3 Marketing
  6. Human Resource Strategies
    1. 6.1 Training
    2. 6.2 Organisational Structure
  7. Financial projections
  8. Conclusions
  9. Appendices